Federici Brands (Federici Brands LLC, US and Federici Brands LTD, UK) are privately-held companies known for disruptive innovation in the beauty industry. Customer-obsessed, renegade thinkers, we are committed to creating the highest quality products to address real, unmet consumer needs.
 

Our CEO, Gail Federici (former business partner of renowned British hair stylist, John Frieda and CEO of John Frieda Professional Haircare Inc) forever changed the way hair care products were marketed and merchandised by creating the first complete “prescriptive” ranges to address problems unique to frizzy and blonde hair types.
 

Now our team of seasoned experts has solved the hair care problem of the decade: how to keep color-treated hair looking “wow!” everyday. Color Wow is the first brand to address every problem associated with color-treated hair, from roots to ravaged texture... and deliver the hair of your dreams.
 

Then, now, and always our mission is to create products to solve the problems that are plaguing our consumers. Our motivation and innovation stems from real needs. At the core of our corporate mission is a simple truth: necessity is the mother of invention.